County Durham entrepreneur secures Ocado deal after Dragons' Den rejection
Business

County Durham entrepreneur secures Ocado deal after Dragons' Den rejection

11 Jun 2026 · Originally published 11 Jun 2026 8/10 Original headline: North East entrepreneur knocked back by Dragons' Den seals major retailer deal
After failing to secure investment on Dragons' Den in 2022, Mark Wong has grown his alcohol-free beer brand, Impossibrew, to a point where it is now stocked by Ocado. The Durham University graduate is now launching a crowdfunding campaign to expand the business further, proving that a setback in the den was only the beginning for his company.
Source: Chronicle Live County Durham
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