Research finds theatre streaming does not reduce in-person attendance
Arts & Culture

Research finds theatre streaming does not reduce in-person attendance

12 May 2026 · Originally published 11 May 2026 7/10 Original headline: Theatre streaming is not a threat to in-person attendance, new research shows
A new study commissioned by the National Theatre shows that streaming and cinema screenings are not hurting live theatre attendance. Instead, these digital options are helping audiences discover new performances and feel more confident about trying different types of shows.
Source: The Guardian UK National
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