New 'Savvy Squirrel' campaign launches to help Britons grow their savings
Business

New 'Savvy Squirrel' campaign launches to help Britons grow their savings

23 Apr 2026 · Originally published 22 Apr 2026 7/10 Original headline: City firms bank on ‘savvy’ advertising campaign to push Brits towards investing
A friendly new CGI squirrel named Savvy is fronting a nationwide campaign to help people in the UK feel more confident about investing for their future. Backed by major British firms, the initiative aims to provide clear guidance on how to make the most of long-term savings and support national growth.
Source: The Guardian UK
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